PRIVACY POLICY

Redlynch Agricultural Engineering Limited is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use and disclose your personal information.

This policy applies to any personal information about you that you provide to REDLYNCH AGRI Limited or which is provided to REDLYNCH AGRI Limited by third parties.

The data controller in respect of personal information processed under this policy is REDLYNCH AGRI Limited (a company incorporated in England with company number 03316370 whose registered office is at REDLYNCH, BRUTON, SOMERSET, BA10 0NH.

We have a Data Protection Officer who you can contact on telephone 01749 812628 or via email rebecca.flynn@redlynchtractors.co.uk should you have any comments or queries in relation to this policy or REDLYNCH AGRI Limited use of your personal information.

WHY DO WE COLLECT PERSONAL INFORMATION ABOUT YOU?

REDLYNCH AGRI Limited collects personal information about you to provide you with our products and services and to improve and develop these for the future.

WHAT PERSONAL INFORMATION DO WE COLLECT

REDLYNCH AGRI Limited may collect the following types of personal information from you:

• Name
• Date of Birth
• Address and address history
• Nationality
• Contact details such as email address and telephone numbers
• Financial information and credit history
• Employment details
• Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address
• Vehicle and/or machine registration and identification numbers
• Telematics information about the location of your vehicle and/or machine

REDLYNCH AGRI Limited collect Special Category information, where we’ve obtained your explicit consent or are otherwise lawfully permitted to do so. This will be limited to:

• Health data which enables us to assess, where relevant, customer vulnerability.

HOW DO WE RECEIVE PERSONAL INFORMATION ABOUT YOU?

REDLYNCH AGRI Limited receives personal information about you:

• When you contact us directly, visit our website (www.redlynchtractors.co.uk), or use our social media channels, whether to apply for one of our products or services or to make an enquiry or other request.
• REDLYNCH AGRI Limited is an approved dealer of AGCO and JCB. If you approach AGCO or JCB they will provide us with your personal data based upon the machine specification and your geographical location.
• From our other group companies and our carefully selected business partners who provide products and services, such as introducing brokers, fraud prevention or credit reference agencies or trade bodies.
• From other AGCO or JCB Dealers and AGCO Finance Ltd, JCB Finance Ltd and approved business affiliates.

HOW DO WE USE PERSONAL INFORMATION ABOUT YOU?

REDLYNCH AGRI Limited may use your personal information for the following purposes:

• To verify your identity and to identify you when you contact us.
• As a precursor to entering or fulfilling a contractual obligation.
• To make decisions on credit, insurance and other facilities, about you, your financial associate(s), members of your household or your business
• To help to prevent fraud and money laundering
• To help administer, and contact you about improved administration of, any accounts, services and products we have provided before, or provide now or in the future.
• Recover debts that you owe and trace your whereabouts.
• To carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical information using data provided by you.
• To carry out statistical analysis to help with decisions about account management.
• To contact you for marketing purposes relating to products and services that we think will be of potential interest to you.
• Ensure any offers of legitimate interest provided to you are appropriate to your circumstances.
• To comply with regulatory obligations by helping assess, where relevant, customer vulnerability.

Any personal data provided to third parties for the purpose of financing will be processed in accordance with their Privacy Policy. Please refer to the Privacy Policy of the financial organisation for details on how your personal data is processed.

We retain the right, to access, view and interrogate JCB Livelink, AGCO Connect or any successor telematics system operating on Products that have been supplied by us or can be supplied by us. We may use this system to verify the location, mode of operation, service history or/any other information held on the system regarding operation and/or performance of such products.

WHO DO WE PROVIDE THIS PERSONAL INFORMATION TO?

REDLYNCH AGRI Limited will provide your personal information to:

• Affiliated manufacturers if you are acquiring or are interested in acquiring their products.
• Financial services providers, such as our preferred supplier of finance facilities, AGCO Finance or JCB Finance Ltd.
• Fraud prevention agencies, trade bodies and credit reference agencies
• Marketing providers.
• Third party debt collection agencies, insolvency practitioners and legal advisors.
• Our service providers who perform services on our behalf, such as banking services and data management firms.

HOW LONG DO WE KEEP PERSONAL INFORMATION ABOUT YOU?

REDLYNCH AGRI Limited will keep a copy of your personal information for as long as we have a contractual relationship with you, or from the point of a machine or product purchase, and for a period of 7 years thereafter. For personal information which is not linked to a machine purchase we will keep this for a period of 5 years from the date of the record.

We may keep your data for longer periods if we cannot delete it for legal, regulatory or technical reasons. Maintaining your personal information for these periods allows us to keep accurate records of our legal obligations and to handle any future complaints.

WHERE DO WE STORE YOUR INFORMATION?

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. All the information you provide us is stored on our secure servers. Where We have provided you (or where you have chosen) with a password, user ID or PIN which enables you to access certain parts of our site, you are responsible for keeping this password, user ID or PIN confidential. We ask you not to share a password, user ID or PIN with anyone. Unfortunately, the transmission of information via the Internet is not completely secure. So, whilst we will do our best to protect your personal data, we cannot ensure the security of your data transmitted to our site. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

DATA TRANSFERS

REDLYNCH AGRI Limited does not transfer your data outside the UK or European Economic Area (EEA).

COOKIES

Cookies are small, encrypted text files that are sent to your browser from the websites you visit and are stored on your device. We use cookies to better understand how users are navigating to and through our site and to provide you with useful additional functionality. We are currently operating an ‘implied consent’ policy which means that we assume you are happy with this usage. If you do not wish us to store cookies on your device, then please visit this link: http://www.aboutcookies.org/default.aspx?page=2 which will give you detailed instructions on how to disable and delete cookies in your browser settings. We use the following types of cookies on the website:

SESSION COOKIES

These are temporary cookies that remain until you leave our web site or close the browser window. We use these to carry information across pages of our web site and in some cases, to prevent data from needing to be re-entered into forms.

ANALYTIC COOKIES

We additionally make use of analytical cookies through Google Analytics. These cookies help us compile anonymous statistics that allow us to understand how visitors are using our web site, which pages are being visited, and help us improve it and its content. These cookies do not identify visitors personally. Our use of Google Analytics will set the following cookies on your device (information taken from http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html)

_UTMA:

This cookie is typically written to the browser upon the first visit to your site from that web browser, and is used to determine unique visitors to a site and is updated with each page view.

_UTMB:

This cookie is used to establish and continue a user session with your site. When viewing a page, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals.

_UTMC:

Historically, this cookie operated in conjunction with the __utmb cookie to determine whether to establish a new session for the user.

_UTMZ:

This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation and is updated with each page view. Google offers an opt-out tool available at https://tools.google.com/dlpage/gaoptout which allows you to opt out of all their Analytics tracking for all web sites as an add-on to most popular browsers.

THIRD PARTY COOKIES

Our website also carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may also set cookies when you are also logged in to their service. We do not control the dissemination of these cookies, and you should check the relevant third party website for more information about these cookies.

• http://twitter.com/privacy
• http://www.linkedin.com/static?key=privacy_policy
• http://www.facebook.com/about/privacy
• https://policies.google.com/privacy?hl=en-US

To read more about cookies, what they mean, what they can be used for and why we have made this statement, please visit http://www.aboutcookies.org. We may amend this policy in line with future changes in legislation or best practice.

YOUR RIGHTS

You have the following rights in connection with your personal information processed by REDLYNCH AGRI Limited:

• Access – you can request access to your personal information and further details about how your personal information is handled by RECO JCB Limited.
• Object – you have the right to object to our processing of your personal information for direct marketing purposes.
• Rectification – you can request rectification of any incorrect personal data held about you.
• Erasure – you can request erasure of any personal data where the processing is based on explicit consent.

You have the right at any time to opt out or withdraw consent of receiving marketing from us and/or to amend the delivery method we use. We will only use your personal information to send you marketing messages where we have your consent to market to you. In some cases we may market to you by electronic means (e.g. by email or text) where we have provided you with goods and services and would like to give you information about similar goods and services on the basis that we have a legitimate interest to market such goods and services to you where we think you would be interested in hearing about them. We will not do this if you have asked not to be contacted, e.g. where you have opted out of marketing. To manage your rights and delivery preferences please follow the instructions in our marketing communications, enquiry forms or write to us at:

Post: Marketing Department, REDLYNCH AGRI, REDLYNCH, BRUTON, SOMSERSET, BA10 0NH

Email: louis.heal@redlynchtractors.co.uk

You can also exercise any of these rights at any time by contacting by contacting our Data Protection Officer using the contact details provided above.

If you are concerned or have questions about how REDLYNCH AGRI Limited handles your personal data, please contact us and we will do our best to assist you. Please note that you have the right to lodge a complaint with the UK Information Commissioner’s Office (or any other appropriate supervisory authority), which may be accessed through the following link https://ico.org.uk/concerns/ .

CHANGES TO OUR PRIVACY POLICY

REDLYNCH AGRI Limited reserve the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.